Post-Graduation in Digital Marketing

Marketing is currently a pivotal area of expertise in any organisation. From product/service policies to price policies, going through communication and distribution, its areas of intervention are diverse and important in the sustainable growth of an organisation.Over the last few years, the technological breakthroughs have allowed an exponential development of the digital world and thus, Digital Marketing stopped being preceived just as a trend to start being preceived as an inalienable reality. The communication with the market is now done with the aid of several digital devices and platforms, which raises challenges regarding language, outreach and legal constraints of the communication process. Bearing this in mind, companies’ managers and marketeers need to keep up and continuously develop specific and advanced competences in the digital marketing area, being it through learning technical know-how or analising case studies and winning experiences.