Master in Marketing

Post-Work

The specific and advanced qualifications in the Marketing area are seen as a priority by several organisations, from small to big companies, enhancing the employability of the professionals who have these competences.

The fast shift in the market’s tendencies, the new online consumption ways, the ever more global and digital consumer and market’s dynamics imposes challenges to the companies since they have to be able to anticipate this changes in a quick and consistent way.

The Masters in Marketing aims, in that way, to address this need for a greater qualification in this area by providing a basis which allows the students an effective organizational approach in the different sectors of the economy.

It aims to provide students with competences at the level of market understanding and provide them with the operational tools to act on this market in an effective way, in the different components of the marketing strategy.

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    https://esht.ipca.pt/en/curso/marketing/